Current situation and development trend of the hot

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The current situation and development trend of the world's printing industry (I)

in 2005, the concept of globalization is deepening day by day, and the development of the printing industry in various countries in the world also began to be interrelated

at the International Printing Development Forum held at the Diaoyutai State Guesthouse in Beijing on May 10, the heads of printing industry associations from 11 countries including China, the United States, Britain, Germany, Italy, Japan, Russia, India, Indonesia, Malaysia and the Philippines introduced the development of printing industry in their respective countries and expressed their views on the future development trend of printing industry

world printing industry

on the whole, the printing industry is moving towards a high degree of informatization, market maturity and more internationalization. All experts agree that the economic activities of countries with rapid development in the world (such as China, India and South Korea) are increasingly abundant, and the economically more developed countries have experienced economic depression in recent years, but now the economy of rubber springs can also withstand shear deformation and compression deformation at the same time, and they are also recovering

according to the latest survey of "it strategies", the total output value of the global printing industry is $702billion. As Dr. Guido Corbella, President of the Italian Association of printing, papermaking and paper processing machinery manufacturers, said at the International Printing Development Forum: some changes taking place worldwide are telling us that a relatively prosperous period is coming. Economic recovery, low interest rates, low inflation and easy trade have brought good news for long-term and stable economic planning, and people's expectations for the growth of printing and paper processing industry will also increase

according to the speeches of the speakers at the forum, what developed countries such as Europe, America and Japan seek is to increase exports and expand foreign markets. On the one hand, they export high-end products with high technological content to other countries, such as electronic equipment, software and high-end printing equipment and materials. On the other hand, they entrust the traditional printing business to foreign processing, and the trend of transferring the traditional printing processing industry to developing countries is becoming more and more obvious

from the perspective of technological development, the digitalization of information, lossless transmission through the Internet, soft proofing and other technological achievements and new service means have also promoted the increasingly decentralized printing work, which even transcends national boundaries

printing enterprises in Asian developing countries are more likely to update their existing equipment, purchase new equipment with high quality and low price, and receive technical assistance and talent training assistance, so as to improve their printing quality and production capacity and strive to occupy more shares in the limited global printing market

China's printing industry

first, regional printing industry belts are forming. In the Greater Pearl River Delta (including Hong Kong and Macao), the Yangtze River Delta and the Bohai Rim Economic Zone, regional printing centers with their own characteristics have been initially formed. The total output value of printing in these three regions accounts for about two-thirds of the national printing industry

second, foreign exchanges and cooperation continue to expand. In recent years, nearly 100 "foreign funded" printing enterprises have been approved to set up every year. At the same time, Chinese printing has also gone abroad. China's exports of printing materials and printing equipment and equipment have increased year by year, with a total export value of more than 30billion yuan in 2003

third, a new round of technological transformation with digital technology as the main body is being carried out in an orderly manner. The technology of computer direct plate making is gradually popularized, the application of digital technology and network technology in newspaper printing is speeding up, and the digital printing market is constantly developing

fourth, the reform of printing enterprises is deepening. The pattern of common development of various economic components in the printing industry has been formed, and the market mechanism plays a fundamental role in resource allocation. The huge market demand in the printing industry has shown that SEBS foaming materials have good compatibility with EVA

German printing industry

the annual sales of 327120 employees in the German printing industry reached 56.64 billion euros. This is equivalent to 4.5% of the total sales of the entire processing industry in Germany and 5.4% of the per capita sales. Considering the waste paper, wood and pulp contributed by this industrial cluster to the paper industry and chemical fiber industry, it can be considered as an important part of the German national economy

at the same time, the comparison with the export share clearly shows that each industry in this industrial cluster has different development directions. It mainly exports to Europe, accounting for 13.7% of the total export volume. It can be seen that the printing industry has set its sights on the domestic market, and it is impossible to be compensated for the decline in domestic export requirements. Competition from new EU Member States will exacerbate this impact. Only 1750 companies have more than 20 employees. It can be seen that this is an industry characterized by small companies

the sales volume of German paper industry is about 12.25 billion euros, which is now occupied by multinational groups. The production capacity of the above-mentioned enterprises is optimized according to the requirements of different regions or paper grades, and the export share is about 52%. As a result, dependence on the domestic economic situation will no longer be important

there are about 110 printing and paper equipment manufacturers, which, as the fourth link in the price chain, achieved sales of 7.7 billion euros in 2004. The export share is about 80%, achieving a balanced layout among the three. Therefore, only the field of equipment production is an important growth point in the large number of exports to Asia and the United States

in the past 30 years, the output value of paper and paperboard has increased from 3.65 billion euros to 141.6 euros. This year, the sales volume of German packaging is only 8billion euros. Labels (1.27 billion euros), household paper products and toilet paper increased significantly

the output of printing and paper equipment in Germany has almost tripled in the past 20 years, with the highest value in 2001. The use of imported equipment by Member States has increased in the past few years. Although the importance of the target purchase market has been shifting between Europe, the United States and Asia in the past 20 years, the increase in output is fully supported by the continuous growth of exports. Today, the share of exports to the 25 EU countries is 38.5%, of which 50% of products are sold in Europe. In the past five years, compared with the United States, Asia has continued to grow and make profits, so now it has become the second largest target region for exports with a share of 24.8%

in the printing equipment market, we saw the fastest growth rate of products in 2004, which was 13%. Exports grew rapidly, at 16%. The United States has the largest export volume, with an export share of 16%, followed by China (9%) and the United Kingdom (7%)

in the field of paper processing, the resilience is slightly weak. In 2004, the output of the Institute increased by 5% and was exported to the United States (17%), Britain (7%) and Italy (6%)

Japan's printing industry

the growth rate of Japan's GDP from 1965 to 1975 was 8% to 10%; Between 1975 and 1985, it was 4% - 5%; Between 1985 and 1994, it was 3% to 4%. Since 1990, the foam economy has collapsed, shifting from a high level of economic growth with a straight rise to a low growth era. The potential growth rate after 1993 is 0% - 2%, which is in a low state. Judging from the current economic situation in Japan, the picture of substantial growth year by year as before is unlikely to return in the future. This situation is the same in the United States

at present, in Japan's private enterprises, in the era of high economic growth in the past, as business practices, "lifelong employment", "seniority", "trade unions within enterprises" and other employment relations are gradually transforming into "competence doctrine" and "achievement doctrine". In addition, in terms of social environment, there are phenomena of separation from industrialization, industrial maturity and industrial hollowing out. The high performance of computers and the development of high-speed communication technology have promoted the arrival of high-speed information society. The multi variety and small batch production and the aging of fewer children lead to the shrinking of the market and the reduction of the labor force; Enterprise activities are developing towards internationalization, and environmental protection issues are receiving more and more attention. In a word, great changes have taken place in society. Specifically, the following changes are taking place in the society: "from the industrial revitalization of producers' priority to consumers' priority", "from the regional economy to a wide range of international economy", "the working mode has changed from slow pace to fast pace, requiring shorter delivery time and faster response to surrounding things"

at present, the printing industry in Japan is facing problems such as market maturity, the decline of printing unit price, the requirement to shorten the delivery time, paying attention to environmental protection, enterprise inheritance and talent training

the so-called market maturity means that the output value is not high, which is a fundamental problem in operation. In addition, the decline of unit price is also a major problem that has lasted for many years. It is estimated that the unit price has fallen by 20% in the past 6 to 7 years. In the industry, there is a trend to avoid excessive price competition. At the same time, some people believe that because of the reduction of added value caused by prepress digitization, the oversupply will further reduce the price by 20%

as for the delivery time, it has been shortened by 40% in the last 6-7 years. However, chemical fiber materials are still needed, not only raw materials for clothing and home textile industrial fabrics, so as to shorten the delivery time

American printing industry

after four years of recession, the American printing market finally bottomed out. The National Printing Leadership Association (NAPL) expects the printing market to grow by 5.5% in 2005. This increase reflects an order value of approximately 66.1 billion euros (approximately 85 billion dollars). In contrast, the gross domestic product of the United States in January 2005 was about 9.7 billion euros (about 12.025 billion dollars). The printing business index (PBL) of the industry indicator NAPL just reflects the upward trend of the printing industry. It climbed to 61 points in March, 2005, and is now surpassing the 50 point mark. 50 points is equivalent to the median of market deterioration and improvement. The index is measured by various indicators, such as current and expected business conditions, profitability and expected number of orders. The relevant data are collected by a group of more than 300 business representatives of the printing industry every month

the market is changing. The U.S. printing market improved significantly, followed by a period of integration. NAPL predicts that the number of more than 32000 printing companies on the market will decrease by about 5000 by 2010. Therefore, it is suggested that companies should turn structural challenges such as digital popularization, decentralized production bases and changing consumption behavior patterns into opportunities, and re position themselves in the market, so as to obtain the highest interests in the current upward trend

diversification and digital workflow, newspapers, magazines and catalogues, direct mail, prepress, offset printing, packaging and labeling industry will become the mainstream development business in the United States

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