Current situation and development trend of the hot

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The current situation and development trend of self-adhesive printing (2)

III. domestic market demand and development trend

according to statistics, the annual per capita consumption of self-adhesive labels in developed countries in Europe and the United States is 8-14 square meters (14 square meters in the United States, 10 square meters in Europe and 8 square meters in Japan), while the current per capita consumption of self-adhesive labels in China is less than 1 square meter, which shows that there is still considerable development space for self-adhesive label printing in China. At the same time, driven by strong market demand, China's self-adhesive label printing market will continue to develop at a high speed for a long time in the future. In the next 5-10 years, the growth in the demand for self-adhesive labels will be reflected in the following industries

1. Daily chemical industry

daily chemical industry is the largest market for self-adhesive products. In recent years, this market has been developing very rapidly. According to statistics, the demand for self-adhesive labels of products in the daily chemical industry accounts for more than 30% of the total demand for self-adhesive labels. Due to the flexible production of self-adhesive materials, it can meet the printing requirements of exquisite labels. Meet the needs of designers and other advantages and gradually accepted by the domestic market. At present, domestic mainstream daily chemical brands have basically changed to self-adhesive labels. Its development process first extends from foreign-funded enterprises to private enterprises. At the same time, because most daily chemical products are sold directly on the counter, there are no other external packaging, so the label has become the most important way of expression of its packaging. Compared with silk printing directly on the surface of packaging containers or using heat shrinkable labels, self-adhesive labels are more delicate and beautiful, which is conducive to improving the overall image of products. Nowadays, the proportion of self-adhesive labels used in daily chemical products is increasing, and about 40% of daily chemical products use self-adhesive labels. In addition, liquid detergent products in daily chemical products are becoming more and more popular, gradually replacing solid detergent products. Some large daily chemical production enterprises have introduced equipment of more than 100000 tons. These products that need to be automatically filled also need a large number of self-adhesive labels to be pasted on their bottles

2. Electronics and home appliance industry

China's electronics and home appliance industry has an annual growth rate of more than 20%. Due to the high requirements of electronic products for labels and the diversity of product applications, it has brought huge growth opportunities to the self-adhesive label industry. When you open a computer, you will find that self-adhesive labels are pasted everywhere, from keyboard, mouse, hard disk to transformer. Labels not only have the function of warning and brand publicity, but also can expand the application of products to more fields

in addition, there are many durable self-adhesive labels on all kinds of electrical appliances. These labels have a large unit area and a large number. Although the current household appliances in China have a high penetration rate in urban households, the penetration rate in rural areas is still low. With the further popularization of household appliances in Chinese families, it will drive the demand for durable self-adhesive labels. In addition, with the rapid popularization of IT products (mainly computers and electronic communication products), self-adhesive labels, as product description marks, are widely used in these products, which will also drive the demand for self-adhesive labels

3. The prevalence of SARS in the pharmaceutical industry has created an explosive demand for pharmaceutical products. Although this is an accidental phenomenon, it is undeniable that the pharmaceutical industry itself is in a period of rapid development. At present, 6000 pharmaceutical factories in China, especially Chinese patent medicine enterprises, use self-adhesive labels more. In the future, the national packaging requirements for the pharmaceutical industry are becoming higher and higher, and the paste labeling method will be replaced by more self-adhesive labels. The increase in the installed capacity of high-speed automatic labeling machines has also accelerated the application of self-adhesive labels in the pharmaceutical industry

traditional pharmaceutical products are generally labeled by brushing glue or paste on the back of the label. This labeling method has the following shortcomings:

(1) the labeling speed is slow and can not meet the requirements of high-speed automatic production:

(2) the glue performance is poor. It causes the label to curl and fall off, affects the beauty of the bottle, and even brings a lot of inconvenience to patients

(3) when applying glue for labeling, it is easy to leave glue on the outside of the label, absorb dust and form stains, which does not meet the requirements of the sanitary label that the unit of F shear area is square millimeter (mm)

self adhesive labels suitable for high-speed labeling requirements can effectively solve the above problems. Therefore, more and more drug packaging began to use self-adhesive labels. As over-the-counter drugs are gradually sold over the counter in pharmacies, drug manufacturers and consumers pay more attention to the packaging of drugs, which, compared with more traditional composite materials and metal based solutions, has largely prompted drug manufacturers to accelerate the pace of changing from traditional labels to self-adhesive labels

4. Supermarket and logistics industry

with the development of market economy and the acceleration of commodity circulation, China's retail industry is developing at an unconventional speed, and the viscosity temperature characteristics of liquids are getting better. According to the statistics of the National Bureau of statistics, there are 1232 chain enterprises above the designated size in China's commercial retail industry and catering industry, with a total of 34551 stores. In the future. There will be more and more demand for variable information printing labels in the market. For example, fresh food in supermarkets has always been "a must for strategists" because of its fast circulation speed and rich profits. Therefore, thermal labels have a lot of room for development. Another example is the baggage tag. Supermarket price labels, storage and transportation labels, etc., have been widely used now. In some logistics developed countries in Europe, self-adhesive labels used for variable information printing have accounted for more than 40% of the total market demand of self-adhesive labels. In China, this market has just started, and the annual per capita consumption is slightly flat. Logistics industry is an emerging industry. It is confirmed that 165 GW of renewable energy installed capacity will be added globally in 2016. Many large and medium-sized cities in China hope to play the role of logistics center. Bar code sticker is the most basic requirement for production management and logistics management. While more enterprises taste the benefits of barcode management, it will also bring infinite business opportunities to the self-adhesive industry. With the rapid development of logistics industry, the market will have a huge demand for variable information self-adhesive labels

5. Anti counterfeiting industry

the characteristics of self-adhesive labels have the application conditions in the anti-counterfeiting industry. The earliest anti-counterfeiting labels in China appeared in the mid-1980s, and their applications include: alcohol, food, medicine, health products, cosmetics, children's products, toys, clothing tags, shoe labels, computer software and hardware products, sporting goods, auto parts, agricultural materials, etc. The use of self-adhesive anti-counterfeiting labels on commodities has broad market development space in China

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