LED lamp market is mature, and it is still "very hurt" to penetrate the civil market.
with the gradual penetration of LED lighting into various sub sectors, more and more LEDs have appeared in the current lamp market
according to the statistics of relevant institutions, the market output value of LED fluorescent tubes in China reached 10billion in 2012, with a year-on-year increase of 66%, which is the largest segment product in the output value of indoor lighting. In 2012, the total sales volume of LED fluorescent tubes in China exceeded 100million, with a year-on-year increase of 188%, and the growth rate was significantly higher than that of the previous year
Mu Linsen, Qinshang optoelectronics foreign enterprises have taken the lead, and led rookies such as rectangular lighting have actively cultivated in the field of LED tubes, of which Mu Linsen's current lamp tube shipment has reached 1million pieces/month. In addition, including Rex lighting, Sanxiong? Traditional lighting enterprises such as Aurora have also set foot in a large number of LED lamp series products
t8 market is more popular
the recovery of the international marketled tubes due to the use of chip light sources, the light source distribution is reasonable, the heat dissipation efficiency is better than other LED lamps, and the durability is better. As the lighting product with the highest efficiency cost ratio, LED lamps have been widely used in commercial lighting and office lighting fields such as factories, offices, schools, supermarkets and municipal engineering
it is learned from Shenzhen LED market that the current mainstream LED tubes include T8 series and T5 series, and each series includes lamp tube products with sizes of 0.6m, 0.9m and 1.2m respectively. Generally speaking, the longer the size, the higher the wattage. In terms of product structure, it can be divided into two types: single tube and integrated product, which are controlled by single-chip computer
from the perspective of market segmentation, T5 and T8 tubes have different exclusive fields
t8 light tubes are mainly engineering sales, and generally rely on factory orders to drive demand; T5 tubes are both engineering sales and terminal retail, and most of them are used in small and hardbound shopping malls or household areas. Lin Shangyao, deputy general manager of Shenshan electric appliance, said to LED lighting channel
according to the sales situation of Shenshan electric appliance, the monthly sales of T5 lamp and T8 lamp are 300000 respectively before the full digital adjustment of data collection and control process can be realized. Lin Shangyao disclosed to the. However, from the overall performance of the market, the demand for T8 tubes is significantly higher than T5 tubes
at present, factories, garages and other large places have the largest use of lamps, which are the main force driving the growth of lamp demand. Tan Jianjun, deputy general manager of Baizhou lighting, made a further explanation. And T8 LED tubes are mainly used in factories, garages and other places, which can prove that T8 tubes account for a larger market share than T5 tubes
the profit is greatly affected by the engineering quantity
in terms of sales type, LED tubes are still dominated by engineering orders. According to the survey and visit of LED lighting channels stationed in various places, at present, in Changsha, Xi'an, Xiamen, Zhengzhou and other markets, most of the sales of LED tubes are reflected in the engineering list, and retail accounts for less than 5%
Jin Qibin, the product manager of Shengda optoelectronics, introduced to: large projects are based on the company combined with EMC mode, and small projects are directly purchased by dealers, property management companies and decoration companies. Few of them go through supermarkets, retail and other channelsthe quantities are relatively large, but at the same time, the requirements for the quality of the lamp are relatively high, so the requirements for the brand are relatively high. In terms of price, the engineering contractor will try to reduce the price due to cost considerations. Taiyuan Hongcai lighting manager zhangyanheng introduced to
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